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5 Simple Tools to Help You Master Instagram Marketing

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June 7, 2020

Find me on Instagram

Solo Pine

“We are the heirs...and any further deterioratio

“We are the heirs...and any further deterioration is, in fact, on our hands.” — @isabelwilkerson

This Independence Day, let’s commit to do the work. Because no one is free until we are all free.

(via @blackcoffeewithwhitefriends)

3 MARKETING ACRONYMS YOU NEED TO KNOW 📝⚡️⁣
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We’ve all heard the saying that “content is king,” but that doesn’t tell the whole story. Might I suggest a simple but important change?⁣
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STRATEGIC content is king.⁣
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Understanding how to be strategic with the content you share on social media is as easy as understanding these three simple but essential marketing acronyms:⁣
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1️⃣ USP: Unique Selling Point — When you post about your business on social media, focus on the intersection of what your target customers want and what your business does well. This is your USP!⁣
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For example, if you run a bakery and you know that your ideal customers have a gluten sensitivity, your USP is that your bakery sells high-quality, delicious gluten-free goods.⁣
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2️⃣ CTA: Call-To-Action — Including a call-to-action in each and every piece of content you create helps answer the question “what’s next?” for your followers.⁣
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If you want your audience to take an action, you need to ask them to do it! A few CTAs that you might use on your social media posts include “leave a comment,” “save this post,” or “visit my website.”⁣
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3️⃣ KPI: Key Performance Indicator — KPIs are specific measurements that help you understand whether your efforts are successful and where you need to improve.⁣
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For example, if you share a post on Instagram with a CTA asking your audience to like or comment, one KPI you can focus on is your engagement rate.⁣
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⚡️ Was this mini marketing lesson helpful?! Make sure you click the “save button” so you can revisit later! 👆🏻

“A comfort zone is a beautiful thing — but not

“A comfort zone is a beautiful thing — but nothing ever grows there.”
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It’s so easy to grow content with where you’re comfortable. Same routine, same schedule, same scenery day in and day out. And that’s feeling of dizzying “sameness” as we try to find out footing after emerging from quarantine.
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One of my goals for this year has been to continually push my own boundaries and step outside of my comfort zone. For the time being? That looks like choosing to start an MBA program this fall even though I’m absolutely terrified.
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Sometimes it’s taking big risks even when those butterflies in my stomach are fluttering away, and sometimes it’s in the small, tiny things embedded in our daily life. But every day, I’m focused on doing at least one thing that helps me push those boundaries.
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What’s ONE thing you can do today to step outside of your comfort zone?

4 DAILY HABITS TO FUEL YOUR GROWTH ON INSTAGRAM ⚡️☕️⁣
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Every single morning, my routine is the same. I roll out of bed and make a b-line to my Nespresso, because without that first cup of coffee, I’d basically be a walking zombie.⁣
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Just like our morning coffee routine helps set us up for an intentional day, there are four foundational habits that will help you make the most out of your time on Instagram. Mindless scrolling won’t get you anywhere, but if you follow these habits consistently, you’ll be another step closer to growing your ‘gram! 📱⁣
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1️⃣ SHARE SOMETHING VALUABLE — Ask yourself: “What type of content does my target audience want to see today?” Focus on creating content that will either educate, entertain, or enlighten your audience. Aim to post once to your feed and 10x to you stories.⁣
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2️⃣ SPREAD THE LOVE — You know that age-old notion that “you should treat others how you’d like to be treated”? Well, the same applies to engagement! If you want people to like, comment on, and share your content, then you need to make sure you’re spreading that love around. Find content to engage with both in your feed and by exploring hashtags relevant to your target audience.⁣
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3️⃣ RESPOND TO YOUR DMS — The most intimate form of conversation on Instagram happens in direct messages. This is where real relationships with your audience are solidified. Take time every single day to personally respond to your DMs. Bonus points if you respond with a voice or video message!⁣
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4️⃣ CHECK YOUR INSIGHTS — Keeping track of your insights every single day will help you notice patterns about your content. What kind of content performs best? Are the people engaging with your content the same as your target audience? When is the best time to post? Understanding these questions will help you focus your efforts on Instagram to get results.⁣
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Double tap if you’re ready to dig in and do the daily work on the ‘gram ⚡️ And don’t forget to hit that save button so you can come back to these tips later!

4 TIPS FOR WFH WITH YOUR S/O ✨⁣ ⁣ Love in th

4 TIPS FOR WFH WITH YOUR S/O ✨⁣
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Love in the time of corona — it has been complicated to say the least...⁣
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Not only have date nights been suspended and getaways cancelled, but we’ve all been left to navigate this new normal that for many, includes working from home along side their S/O. 👩🏻‍💻❤️👨🏻‍💻⁣
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C and I have spent the better part of the last four years working from home alongside each other, and even working TOGETHER for some of it.⁣
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If you’ve been pulling your hair out trying to figure out how to stay sane while working from home with your spouse , then you’ll definitely want to tap that save button! 👆🏻⁣
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1️⃣ COMMUNICATE — This one is easier said than done, so it’s important to be intentional about setting aside time to communicate your plans for the day. Whether it’s first thing in the morning or the night before, take time to chat through any meetings you each have and whether they overlap, when you plan to break for lunch, and whether either of you need some uninterupted “focus” time to buckle in to get things done.⁣
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2️⃣ SET YOUR BOUNDARIES — Working from home means that it’s easy to let your boundaries start to blur. Just like it’s important to respect each other’s work schedules during the day, be sure to enfore “home” time, too. Try to create a transitional activity after work you can both do together, like getting a workout in or cooking dinner together.⁣
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3️⃣ HAVE SEPARATE WORK SPACES — Having a dedicated space for each of you to work from is essential. If you don’t have the room for each of you to have your own offices, set up two separate desks instead of working from the same dining room table. Having your own area to spread out and work from each day will help limit the bickering about space and clutter.⁣
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4️⃣ BE FLEXIBLE — Working from home requires both planning and flexibility. Last minute meetings, urgent deadlines, and family responsibilies mean that things won’t always be perfect. Have grace with each other and yourselves, and not only will you survive, but you’ll thrive!⁣
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Are you working from home with your significant other? What are your best tips for staying sane? 💻✨

Self care is BORING.⁣ ⁣ Okay, I mean I love a

Self care is BORING.⁣
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Okay, I mean I love a trip to the nail salon and splurging on a bath bomb as much as the next girl, but sometimes a fresh mani just doesn't do the trick when it comes to putting wellness first.⁣
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Sundays are meant to refresh and refuel. So today, take a few moments to ask yourself...⁣
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✨Did you get a full 8 hours of sleep?⁣
✨When was the last time you ate a vegetable?⁣
✨Have you taken your meds today?⁣
✨When's the last time you sipped your morning cup of coffee without scrolling Instagram?⁣
✨Did you take your vitamins today?⁣
✨When's the last time you got some fresh air?⁣
✨Did you smile and laugh yet today?⁣
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The self care industry is really good at convincing us that we need to spend $100 on a facial to be happy.⁣
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But sometimes self care is as simple (and “boring”) as taking time for simple tasks that'll help keep us centered and grounded.⁣
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So before we dive headfirst into the responsibilities of a new week, have YOU taken time for yourself today? 💛

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